The voice recognition program inside the iPhone is the best on the market right now, no other program on any platform has the directory index or semantic specificity that provides both quality and accuracy on such a variety of topics. It has the ability to understand all types of questions as well, not limiting itself to one market and based off its programming the question can be interpreted and answered regardless of the syntax in which it’s received. This is why it’s the perfect local search tool, directories are setup for all the pillars of information

Siri can also make reservations, find you movie times and information, launch apps, and post to Twitter and Facebook with voice commands. This includes posting links to Facebook, hashtags to twitter and including people from your phonebook in the post. Questions can range from recent specifics such as "what was the score from Monday Night Football’s game?" to "How many touchdowns does Mike Vick have this season?" Siri has a rich historical database so trivia questions can be answered just as easily as stat debates on your favorite player or team.

The best way to treat Siri is as a personal assistant who knows all your secrets, is never wrong, can find your next favorite restaurant, recommend a movie you’d like, an underground comedy club, dance club or night club that you’d otherwise never know existed. It’s because of its index of databases that makes it the ultimate tool for search, SEO will only make her more effective as Siri gains more traction and adds more directories and developers add more effective crawling algorithms so it can find/respond to your requests better. Local search is already becoming better with all the new SEO improvements and now with a tool like Siri out there, you have your own Local Search Expert with you everywhere you go.