Local search optimization — Getting your business information in front of your competitors has had a long road to travel. Back in 1883, a printer in Cheyenne, Wyoming was working on a telephone directory, ran out of white paper and used yellow paper instead, creating an industry we know as the Yellow Pages, things sure have changed. And then again, they've stayed the same. Local businesses continue to need clients and customers to find them before their competitors.
No longer is local search optimization done with "AAA" positioned in front of their business name, or is it done by enhancing Yellow Page ads with color, or paying extra for bold fonts.
Today's customers are searching for businesses and services online, with desktop and mobile computers, smart phones, smart pads, and in-car GPS devices. But the goal remains the same, to get out and stand out from their competitors to generate new business!
Well known as one of the pioneers of Internet marketing, Brian has been at the forefront of several successful Internet ventures, most notably as the founder ValueClick (NASDQ: VCLK), the Internets' most prominent advertising company.
When not immersed in the latest online marketing trends, Brian can usually be found surrounded by family, friends and salt water.
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