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Tim Cook: "extremely sorry" about Apple Maps

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Tim Cook, the CEO of Apple, stated in a recent letter that Apple is "extremely sorry" for the frustration that the Apple Maps have caused users. Cook states that Apple is strives to make world-class products, but the Apple Maps "fell short" of this.

Tim Cook

Last week Apple released an operating system update that included many new features, one being a new maps program built by Apple themselves. Apple Maps, as it is called, includes many features that the old mapping program, Google Maps, did not, such as fly-over views and turn by turn directions. Despite the new features, iPhone users have been disgruntled with the lack of accuracy in the information.

Apple and Tim Cook are well aware that the Apple Maps are lacking but reassure that the maps will get better, "we are doing everything we can to make Maps better." Cook even advises users to try other mapping apps until Apple Maps up to the high standard where it belongs. 

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

Time will tell if the Apple Maps "lives up to the same incredibly high standard" as all of the other Apple products.

Patrick Toerner

Patrick has a long-standing passion for technology and Internet marketing. While at UCSB he began to create high-traffic blog websites, which generated revenue through paid advertising. His experience driving traffic to his websites created a passion for the nuances of SEO and the value of social media. He is also a passionate technology entrepreneur, his team recently was awarded first place in UCSB's New Venture Competition for their unique smartphone and Web app Birdeez, an application for bird watchers that helps identify birds and share them on social networks.

Patrick recently graduated from the University of California Santa Barbara with a bachelor's degree in Economics. Besides spending time online, he also enjoys golfing, running, and road trips.

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