The answer is apparent when analyzing the inception of technology, which has stemmed from the notion of making menial tasks easier to do. Consequently, Apple derives its inspiration from this basic idea, allowing users to better manage their lives by using their voice to tell Siri what they want. This can range from sending text messages, arranging appointments, or more pertinently, asking Siri where the nearest Chinese restaurant is located.
The implications of Siri's speech recognition abilities transcend the duty of completing traditional phone-related tasks to becoming a legitimate marketing platform for local businesses. How? Siri's user-friendly nature allows customers to search for services quickly and efficiently. Furthermore, customers possess the expectation that Siri will have provided the best and most optimal result for the search query. This has caused many local businesses to wonder how they can improve their own Internet visibility within the mobile search arena.
The question begged interrogates HOW local businesses can take advantage of the impact voice has on the mobile search experience. The answer sought is delineated below.
- Get listed and verified on several search engines, but especially on Yelp. Siri derives its search results through several search engines, though Yelp and its reviews has proven to be one of its most influential databases through which Siri retrieves its results.
- Encourage satisfied customers to rate your business. Generating positive ratings will help Siri distinguish your business as an optimal choice for customers seeking your service nearby.
- Keep your listings updated with your business' most recent information including telephone number, address, and name. Also choose highly-optimized keywords that are specific to your business and service that can further drive traffic to your listing.
With the advent of internet-use via cellphone, the computer-age is slowly integrating itself into the smartphone-age. Siri's ability to sway customer decisions through her own search results is enough to persuade a local business to revamp their marketing strategy toward mobile search. Taking advantage of this transformation by creating and optimizing your listings can mean "siri"ious business for you.