Company Background
The Towbes Group is an award winning real estate investment and property management company headquartered in Santa Barbara, CA. A full service firm since the 1960s, the company now manages over 2 million square feet of commercial space and 2100 residential units. Maintaining an array of residential complexes in the tri-county area, the Towbes Group needed guidance in overseeing some of their property's online presence and internet influence. To build stronger online visibility, the company signed up for local search optimization for two of their apartment buildings in Ventura and Lompoc, CA- Cypress Point Apartments and Oceanwood Apartments.
The Solution
Given the competitive nature of the real estate industry and the multiple apartment locations that needed local search enhancement, the Towbes Group decided that the more aggressive local search optimization service would be the best fit for their needs. In early November 2012, the firm submitted their order, hoping to optimize crucial keywords such as "Apartments in Lompoc" and "Apartments in Ventura" for each of their managed properties.
The Results
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Just two months from submission, the two Towbes Group apartment complex websites have developed strong rankings on the major search engines. When searching "Apartments in Ventura, CA" on Google, Cypress Point comes up first. When typing in "Apartments in Lompoc", Oceanwood Apartments is in the top two results. Even when typing in "Best Apartment in Ventura, CA", Cypress Point ranks third. Boosting prominent search engine rankings for these important key phrases, Cypress Point and Oceanwood Apartments are now even easier to find for all potential renters in the tri-county area.
