"Simplicity is the ultimate sophistication." - Leonardo da Vinci

Some of these strategies are basic. Some are advanced. Some are VERY advanced because they are so simple. It is hard for many of us to get back to basics to leverage the power and simplicity of the fundamental social network structure rather than relying on the sophisticated platform solutions that may exist to tie them together, causing automation and speed yes, but perhaps dehumanizing our engagement efforts to highly personalize. There is power in granularity and personalization. With the surge of social media evolution, people have become caught up in the cool widgets and technology for technology's sake mentality, often at the expense of the basic details. "The devil's in the details" as my mentor Kevin O'Connor, founder of DoubleClick, always likes to say.

Launched in May of 2003, LinkedIn operates the largest professional online network, occupying over 200 countries with more than 150 million members around the world. Growing at a rate of two members every second, the network is constantly expanding, hosting over two million company pages and millions of small business pages. Examining LinkedIn's exponential growth among the professional world, you'd be remiss to ignore your small business page. Here are a couple of tips to jumpstart your LinkedIn presence: