- 97% of consumers use online media to research products and services in their local area
- 83% of U.S. households now use the Internet as an information source when shopping locally
- 83% of local searchers will follow up with a phone call or visit to the listing that stands out best
- 90% of searchers won't look past page one of the results page (According to Google)
Visually stunning infographics are cropping up at a record pace all across the internet, as Jeff Bullas highlights in an insightful recent post. We have gathered some fantastic ones on the topic of Local Search here to show our appreciation for the designers, so please visit the respective blogs provided at the links attributed to each below.
A Natural Evolution of Local Search
LSO is the natural evolution of SEO based marketing in response to an increasingly hyper-local world of online search, and while the Web 3.0 Social Local Mobile (SoLoMo) transition from the social Web 2.0 hasn't fully kicked in, with all its glittery futuristic mobile payments, QR codes and geofences magically triggering digital coupons, it is true that your customers are searching NOW more than ever before on the go from their mobile devices and are increasingly interested about places closer by, in a more immediate timetable and what customers, (NOT business owners) have to say about them. Local Search Optimization is about fostering digital trust, access and immediacy for your brand.
But I'm not a writer!
"Content is still King, but audience is Ace." Simply put: speak to your audience. This is increasingly niche in the exploding internet universe of content. I read this quote somewhere and it has become my mantra. Being a great blogger on the modern internet, actually isn't about being a Pullitzer Prize Winner or Wall Street Journalist. Just speak authentically in your own voice about what you know.