Local Search Optimization (LSO) is the investment you make in the most precious real estate your business can occupy; the first page of search results.
- 97% of consumers use online media to research products and services in their local area
- 83% of U.S. households now use the Internet as an information source when shopping locally
- 83% of local searchers will follow up with a phone call or visit to the listing that stands out best
- 90% of searchers won't look past page one of the results page (According to Google)
The Royal Flush of Local Search
Choose your cards wisely and get started ranking on the first page of local search! If you took nothing else but these five actions, you would already be so far ahead of the game of your competitors. Only 15% of American businesses have even taken step one. (However, realize that quality LSO takes time and consistency so please check out the rest of this blog for in depth tactics and strategies to increase your visibility in the local search market.)
When it comes to promoting your local business online, learning how to leverage the power of social media is key to your success. If you've dipped your toe in the waters of Facebook, there's no time like now to go "all in". While some social media platforms have diminished in strength over the years, Facebook is going full speed ahead, with no foreseeable end in sight. Just how strong is it?
A Natural Evolution of Local Search
LSO is the natural evolution of SEO based marketing in response to an increasingly hyper-local world of online search, and while the Web 3.0 Social Local Mobile (SoLoMo) transition from the social Web 2.0 hasn't fully kicked in, with all its glittery futuristic mobile payments, QR codes and geofences magically triggering digital coupons, it is true that your customers are searching NOW more than ever before on the go from their mobile devices and are increasingly interested about places closer by, in a more immediate timetable and what customers, (NOT business owners) have to say about them. Local Search Optimization is about fostering digital trust, access and immediacy for your brand.
"How can I use the power of Social Media to my advantage?" It may be worded a hundred different ways, but this is one of the top questions we receive here at Local Market Launch. Now that social media has officially moved beyond "shiny new toy" to essential and quantifiable, it's vital to discover exactly how to leverage its power for your benefit.
The face of advertising has come a long way over the past few years. Only a decade ago we were an advertisement driven society with markets still relying on catchy tag lines, commercials, and other forms of advertising that originated solely with the manufacturer or the business owner. The message of a business or a product was 'advertiser speaking to consumer' without too much outside interference, aside from the occasional competition-bashing commercial.
The foundation of local business growth involves continuously presenting yourself in a way that makes it easy for your potential customers to discover who you are, where you are located, and what you can offer them. Once they've found you the first time through either a search portal, online directory or review site, that's only the beginning. In order to build trust and brand yourself in the community, you want to be there...everywhere they search, every time.
Citations, those all-important mentions of your business name and address on the web, are not all created equally. Instead of just racing to claim every listing and place your business NAP (name, address, and phone number) will be accepted, let's take a minute to understand what's happening with citations.
2012: The Year of Mobile or is it Local?
Your customers are on the go with increasingly busy schedules and lives. Mobile search is immediate and changing everything for small business marketing. A customer wants to see a menu, store hours or directions right now. They're going to trust reviews by real people, if they even have time for that at a glance. So let's analyze that glance.