Local Search Optimization (LSO) is the investment you make in the most precious real estate your business can occupy; the first page of search results.

Apple sold 37 million iPhones in the fourth quarter of 2011 alone, an intimidating number that propelled the iPhone back to its number one ranking in the league of smartphones. The iPhone 4S' new feature, Siri, can be accredited for this sudden craving for the desirable smartphone...but why?