Foursquare is an application for smartphone users that enables small businesses to engage with their customers by allowing users to check-in at a venue and leave helpful tips; these check-ins appear on the user's Facebook or Twitter and act as a personal endorsement for the business, while allowing them to share their experiences with their social network.

Launched in May of 2003, LinkedIn operates the largest professional online network, occupying over 200 countries with more than 150 million members around the world. Growing at a rate of two members every second, the network is constantly expanding, hosting over two million company pages and millions of small business pages. Examining LinkedIn's exponential growth among the professional world, you'd be remiss to ignore your small business page. Here are a couple of tips to jumpstart your LinkedIn presence: