Looking for endless free promotion of your small business? These 7 steps may take a few hours, but what's it worth in terms of reach and free promotion? Invaluable. The only cost is your time. The Return On Investment is up to you. Engage with customers online where they spend the most time, and win big! Simple. These are my top picks which I believe should be your first priority each day to get the most traction to rise to the top in your local arena.
If you are a small business owner and you are apprehensive to Yelp, you're not alone. To many, the internet itself is a beast that small business owners just don't want to face, ready to swallow them whole much like Amazon.com has made many small bookstores need to rethink their traditional business model and marketing plan. Don't worry though, Yelp is a happy smiling Monster like Mike from Monsters Inc. Started in 2004, Yelp is an urban online directory that allows visitors to find, talk about, and then review local businesses from restaurants to hair salons. The scary part?
Apple sold 37 million iPhones in the fourth quarter of 2011 alone, an intimidating number that propelled the iPhone back to its number one ranking in the league of smartphones. The iPhone 4S' new feature, Siri, can be accredited for this sudden craving for the desirable smartphone...but why?
What are search portals and why are they so important to your business?
The online landscape has changed to a local focus. There are really only two primary search engines in 2012: Google and Bing as Yahoo is powered by Bing. (I'm going to give honorable mention to DuckDuckGo, (pure results minus ads), Blekko (a slashtag and trusted site-based search engine) and WolframAlpha (a wicked computational answer engine) to be fair here as these are awesome search resources too). Because there are only two majors and there are so many second tier directories, aggregators, databases, social networks and Internet Yellow Pages (IYPs), it all becomes one big jumble for our local search optimization efforts. So this term is something we coined to simplify it for you. Let's just define it this way. Search portals are the best places "you want your business to be on the internet."