The Royal Flush of Local Search
Choose your cards wisely and get started ranking on the first page of local search! If you took nothing else but these five actions, you would already be so far ahead of the game of your competitors. Only 15% of American businesses have even taken step one. (However, realize that quality LSO takes time and consistency so please check out the rest of this blog for in depth tactics and strategies to increase your visibility in the local search market.)
"Simplicity is the ultimate sophistication." - Leonardo da Vinci
Some of these strategies are basic. Some are advanced. Some are VERY advanced because they are so simple. It is hard for many of us to get back to basics to leverage the power and simplicity of the fundamental social network structure rather than relying on the sophisticated platform solutions that may exist to tie them together, causing automation and speed yes, but perhaps dehumanizing our engagement efforts to highly personalize. There is power in granularity and personalization. With the surge of social media evolution, people have become caught up in the cool widgets and technology for technology's sake mentality, often at the expense of the basic details. "The devil's in the details" as my mentor Kevin O'Connor, founder of DoubleClick, always likes to say.
Hold a YouTube Video Contest but Make Sure you Give Away a Big Prize
Think of the most valuable aspect of your service in the mind of your customer. For example, a free detail of an automobile, a free consultation for a home remodel, a free massage, a free dinner for two are all exciting. One of the simplest ways to utilize YouTube is to hold a YouTube user generated video contest and offer a sensational prize to the winner.